INCREMENTS OF BRAIN TO AUTOMBILE

Automobile has become the most essential thing in human life. It is one of the most obey servant which ever had in human history. It is not a dummy machine anymore. The brain has been embedded to the automobile with the power of censoring. The technology has been becoming more and more complex and shows more flexible behavior, and becomes closer to the humans. New technologies invents base on the automobile industry. Life has become easier and comfortable with help of the automated vehicles. Even though it has brain power it is still servant of the human, human should clearly identify the how to control it in proper manner and get the best use of it. Controlling these intelligent machines, the information will own the major part of this field. And it will be a great challenge to man kind. This review paper is directed towards needs of automated vehicles; new technologies surrounded it and controlling information on it.

Automated vehicles are not a new experience to the mankind. We have already discovered the technology and used it for the some of the successful projects like “Mars Pathfinder”. Even though we have invented the technology there are some barriers which prevent to use it for day to day activities of human life. Lack of technological knowledge and experience, high cost, technological problems are some of it. The automobiles show rapidly development from an expensive toy for the rich into the standard for passenger transport. An automobile has come out of its dummy character, now it come with more intelligent features like remote access, memory storage, self programmable, decision making,…etc. humans are more sociable person. They have to move on earth to do their day to day activities and other things. The traveling is the basic benefit of the automobile. Automated vehicles add more value to this human need and make life easier and comfortable. Other than the social activities automated vehicles help to work on industry , agricultural fields , and highways , Etc. this man made machine has added great value to human life. It has passed important milestones of his life, changed into dummy mechanical machine to knowledgeable electronic machine. Since this automated automobile has become increasingly popular it is important to understand the impact of automated machines on mankind. The aim of this study is to identify the major areas of the automated vehicles and its future trends.

MOBILE MARKETING TO ENHANCE BUSINESS VALUE

Mobile marketing, as the name implies, can be introduced as a new stream of marketing on or with mobile devices and technologies. This branch of marketing philosophy tries to uncover attractive strategies for the direct communication of products or services to individual customers through the usage of mobile devices and technologies which in turn makes marketing more effective. Since this marketing strategy has become increasingly popular it is important to recognize the impact of mobile marketing on business value enhancement. The aim of this study is to identify and recommend the best suited channels, methodologies and strategies to enhance business value in the field of mobile marketing.

Rise of Mobile Marketing

Mobile marketing can be viewed as a specialized aspect of IT enabled marketing for consumer value creation. Technologies like SMS, MMS, Mobile Web, Bluetooth, and LBS have enabled businesses to market their products and services (which is not mere advertising) in any convenient channel. Mobile marketing offers direct communication with consumers, anytime and anyplace. The immediacy, interactivity and mobility of wireless devices provide a novel platform for marketing .

Those factors mentioned above have brought up mobile marketing to a so powerful point that it was found to be the hottest topic for year 2008 among 100 executives from global companies in mobile & wireless industry, according to United Kingdom Trade & Investment (UKTI) conducted survey. This provides enough background & motivation to critically review on the subject matter as it is of my personal interests too.

Brands, content owners and many other businesses have embraced mobile marketing to be an integral part of marketing mix. Yet it’s found that about 55% of companies are unsure about how to reach the target audience through mobile channels . This is a fundamental barrier to enhance business value.

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